Unpopular Opinion: You’re the Problem (and why that’s good news)
Today, it’s story time!
Imagine…
The CEO of a fast-growing company—let’s call him Patrick—had a problem.
His team wasn’t stepping up. They weren’t moving fast enough, bringing their best ideas, or pushing for excellence. They said they had capacity, but results told a different story. Morale was stagnant. Performance was lagging. He needed to make a change, because they couldn’t afford to slow down or miss numbers this quarter.
He tried everything. Directives. Encouragement. A full day of leadership training. Pointing out missed opportunities. But nothing moved the needle sustainably.
Then he joined BRAVE—and in a matter of weeks, everything began to change.
Not because his team suddenly became smarter.
Not because the market shifted.
Not because he worked harder.
But because he took responsibility.
Because he realized something most leaders never do: He was the problem.
Actually—his good intentions were the problem.
What too many great leaders miss is that intentions don’t drive impact—execution does. And 95% of leadership and communication trainings don’t teach us the secrets of how to master this important skill. That’s why I created The BRAVE Framework. It gave Patrick the exact structure to turn his good intentions into tangible, game-changing results.
Why This Is Good News (that you’re the problem)
Because the only thing you have total control over is you.
That means you don’t have to wait for your team to change. You don’t have to hope they “step up.” You don’t have to spend another quarter feeling frustrated, pulling all the weight yourself.
When you shift how you communicate—how you show up, how you listen, how you lead—everything around you changes.
Your team will respond differently.
Conversations will move faster.
Decisions will get sharper.
Performance will skyrocket.
That’s exactly what happened for Patrick.
✅ Morale shot through the roof. His team stopped second-guessing themselves and started owning their work.
✅ His top performer stayed. Instead of burning out and leaving, she stepped up and thrived.
✅ Meetings became productive. People disagreed effectively, raised issues early, and set clear expectations.
✅ Performance surged. The team wasn’t just hitting numbers—they were pushing boundaries and sharing “best of” ideas.
✅ Excellence became the norm. His company now moves faster—with more clarity, confidence, and cohesion than ever before.
This is what happens when you lead BRAVELY.
Your culture isn’t broken—your conversations are.
BRAVE shows you how to fix them.
Are you finally ready to experience this for yourself?
Join us at BRAVE or as I like to put it: BRAVE yourself for impact and watch the shift happen.
All you can control is you.
Do something about that.
Anything else is just micromanaging anyway…
So, reply to this note and tell me what’s going on at work. I’ll tell you if I think BRAVE can help…
Remember, focus on what you can control— YOUR next step.
I can’t wait to hear from you!
Bravely,
Elisabeth
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